BALLARAT: BRILLIANTLY UNEXPECTED

Tourism Midwest Victoria have invested in a new campaign, aiming to rework perceptions of Ballarat and reignite interest in the unique landscape that surrounds us in the Central Highlands. This campaign is Brilliantly Unexpected, highlighting the dense variety of culture, history, and artisan production and farming across the entire region. The campaign will leverage popular destinations such as Babae Ballarat, Mooramong Estate, Sovereign Hill, and much more extending into the Pyrenees and beyond. The campaign will be pushed through print media, Spotify, broadcast video on demand, and out of home advertising - and of course, social media. We are hopeful this initiative and rebrand will breathe new life into the unsung wonders of our corner of Victoria.